YANIKA CORDINA
Maltese born, Yanika Cordina is the Founder of Cordina Hair and multiple IP owner for her hair curling inventions; Flower Curl and Waver Bun.
Scouted online, Yanika was invited to pitch her hair tools on a TV show, Dragons' Den UK and walked out with a deal. With no college or marketing background, Yanika's online videos reached over 100 million views organically resulting in multiple sell outs, retail deals, collaborations and winning awards.
My Story
My entrepreneurial journey started after years of trying to figure out what I wanted to do with my life. I finished school at 16, never went to college and then failed to get in to my local college for vocational courses.
I ended up working in several jobs including night shifts as a production worker in factories. I then decided to brave a solo move to the UK at the age of eighteen on a quest for greater opportunities; starting as a checkout girl to becoming a PA.
There came a point in my corporate career where I felt completely stuck. I needed extra income to help with my expenses. My boss declined my request for a pay rise, I couldn't land a better paid job or a weekend job and so I decided to create my first service based business; Pet sitting & dog walking alongside my full time employment.
This little business completely took off which led me to leave my full time job and eventually funded the initial stages of the Flower Curl.
After being turned down by multiple investors and hair companies, my hair tools were launched with no funding behind me and have since earned multiple patents across the globe, landed retails details and collaborations.
I come from humble beginnings but with a lot of energy to make things work. Life will throw all sort of challenges at you. It's how you deal with them that matters.
Yanika x